Who’s in charge of the magic?

Who’s in charge of the magic?

This is a great Godin blog post where he essentially asks why don’t we designate someone to be in charge of the “Magic” in our organizations. Of pushing whatever it is to be the best it can be, to wow and, sorry – WOW! and to make things remarkable. It’s a great point, really. 

Perhaps we hope that each person will make things magical. Maybe we think the boss or CEO is doing it – but I think routine and day-to-day demands take their toll and the first thing to go is the magic – the special sauce. Just getting it done becomes the focus, regardless of how it gets done. There’s only so much caring one can do – but if it was your sole job to care about adding the magic? 

I often times think that’s what my job is about. I have a hard time with “good enough” when remarkable would be so cool, and doesn’t mean that much more effort -just more caring.