It’s where the future is going with Social Media

It’s where the future is going with Social Media

You can’t influence the conversation if you didn’t attend the party. Social media is ONLY a conversation among a ton of people and anyone is free to join. A brand can’t shout from the corner of the room, or outside the house where the conversation is taking place, about how great they are. Imagine if a person did that. They have to discuss and engage and be witty and charming and admit mistakes and you know, be a decent human being. That’s what a brand is these days, a person – but the question is, are they a person we like? Do we trust them? Do we believe them?

I defend Verizon like my best friend. I’ve been with them for 16 years (since PrimeCo!) and no matter what wrong someone (rarely) may claim they did to them, I don’t care in the least. I’ve had too many great (not just good, but GREAT) experiences with them that, short of slapping me in the face during their be-speckled mascot’s, in-progress robbery of my home, I’m going to have their back.  Can you hear me now?