Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube.
It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points constantly in our dealings with Team Members and Customers alike.
Do yourself a favor and give it a listen while you’re working today, or on your next decent car ride and then talk about the ideas with a co-worker or your significant other.