How far does a little chalk go? A very long way if you’re “Not a Burger Stand” in Burbank, CA. These guys run a thriving business with some daring food choices – Coco Puff encrusted fried chicken, anyone? In addition, they have fun with their clientele. Each week they post a new chalkboard outside their place inviting their patrons to live a little and, in combination with their evidently amazing food, has caused quite the sensation.
Check out some of my faves in no particular order:
The lesson? Let your people share their art -in this case, literally. Don’t be afraid to have a personality and make a connection with your customers.