Personality Goes a Long Way

How far does a little chalk go? A very long way if you’re “Not a Burger Stand” in Burbank, CA. These guys run a thriving business with some daring food choices – Coco Puff encrusted fried chicken, anyone? In addition, they have fun with their clientele. Each week they post a new chalkboard outside their place inviting their patrons to live a little and, in combination with their evidently amazing food, has caused quite the sensation.

Check out some of my faves in no particular order:

Stefon lloyddobler ronswanson samelliot mattfoley doubtfire joker thriller everything-is-awesome

powerrangers zissou

The lesson? Let your people share their art -in this case, literally. Don’t be afraid to have a personality and make a connection with your customers.

The artists for "Not a Burger Stand" - Lila & Kyle

The artists for “Not a Burger Stand” – Lila & Kyle

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