The salesperson who says you’ll get feline aids and a year of bad hair days if you live at community X is only thinking about the short term gain – which is actually illusory. Maybe you believe them, but that doesn’t mean you like their community any better. If anything, you’re naturally put off as we generally dislike people who crap all over others. What’s to say they’re not going to do the same to us the second we leave?
Build a good reputation for honesty. Tell them the reasons why you do what you do, and what you believe in as an organization. State where you’re better than X and where you’re not and trust them to see the value you’ve worked so hard to build. That’s all the difference you need to stand out.