First, care for the team. Then, the process. Then, the customer.

I’m sure I’ve had to have mentioned Gary Vaynerchuk in this blog before, but if I haven’t, you’re welcome.

BTW, “you’re welcome” is my sister’s personal catchphrase – Hi, Michelle.

Anyway, watch a couple minutes of the highest energy dude doing it today. His point is obvious, but so desperately worth stating as it’s not being done as much as it should.

I’m an avid believer in the fact that I work for my people, before anything else. My existence is predicated on serving their needs and creating an environment where they can succeed and thrive. By doing so, and by caring for the team first, they’re able and willing to kill themselves in the pursuit of achieving the mission, and satisfying our customers.

Time and time again, with team after team, the built up loyalty has been what’s provided for our success when things got tough. And they’re never tougher than during “turn,” when you’re really asking everyone to dig deep. Cajoling, yelling, and ordering, won’t get it done.

Treat all people well, but first, treat your team like family. Give them the same care and consideration you’d give your blessed grandmother, and watch it come back tenfold.

My recipe for success:

  1. Get a great team, treat them well and earn their trust – always.
  2. With them, create amazing processes that prevent errors and allow for success.
  3. Care for your customers in so far as you don’t violate 1 & 2 in a negative way.
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