Category: advertisng
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Defend the Brand
Seth Godin’s blog post today “Defender of the brand” was a salient reminder of what we’re aiming to do. In the piece, he reminds his readers that a Marketing Officer’s first duty is to ensure the brand experience is one of quality. All the ads in the world are meaningless if the execution of the…
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Trash Talk Leaves You Dirty
The salesperson who says you’ll get feline aids and a year of bad hair days if you live at community X is only thinking about the short term gain – which is actually illusory. Maybe you believe them, but that doesn’t mean you like their community any better. If anything, you’re naturally put off as…
Robert H Myers 