I hate when things break around the house. Having bought my first one three years ago, I’ve often found myself in the position of trying to figure out how to repair various issues on the fly. With YouTube as the Time Life books of our generation, there haven’t been many things I’ve needed to call someone for.
A light bulb came on: quick access, to short videos about common maintenance issues, would be wildly helpful to our Residents. Housing college students means that necessarily a good number of them have never; done their own laundry, run a dishwasher, or unclogged a toilet. A website that explains how to do it themselves is a non-starter. Ditto for a manual or handbook. For Millennials, video is king. Even better, every one of them come with a mobile video player permanently affixed to their hand. How do you leverage that?
We worked on a series of videos with important questions in mind: What’s the vital information we’d want someone to know in a moment when they need it most? What are the types of calls we get all the time that take seconds to fix? Resetting a breaker, a GFI, unclogging a toilet, resetting a garbage disposal – all the easy stuff that a Resident could do themselves in seconds, if they only knew how.
Important to the project was making sure we didn’t make each video too long, or make it complicated in any way. A three minute run-time would kill our click-through rate. Most of our videos are 20 seconds or less and specialized to whatever you’re looking for in the moment.
You can either scan the QR code with your phone or type in the short URL for each area of the apartment, and then you’ll get a playlist of videos to choose from on our YouTube page. At first, we toyed with the idea of stickers on each appliance or area of the home with a quick link to a video specific to that item, but this quickly proved unwieldy. We settled on a 6″x9″ magnet that could be placed on the fridge in each unit – an area where it’s likely to survive and be ever-present in our Residents lives, but not intrusive.
Starting this August, we’ll be placing them on each Fridge as we complete our final inspection walks prior to move-in and dropping some info to look out for them with our new move-in email.
Our mission states that we seek to simplify the complicated and we think this is a huge step in that direction. By allowing our Residents to quickly learn easy lessons about apartment maintenance, and by relieving the work load for our Technicians and CAs, we can free up time better suited to proactive items that really deliver value.
Rapper, Hoodie Allen, has a rabid fan base and one he’s well earned. First, there’s the fact that the guy is just good at what he does: Creative lyrics, a fun, easy-going demeanor, and just a great overall entertainer. Needless to say, I’m a fan.
While coasting through twitter recently, I saw this:
Hoodie has over 600,000 followers on twitter. Nearly as many subscribers on his YouTube channel. Suffice it to say, he’s a busy guy. Not only are there the regular replies to his fans in comment sections and tweets and Instagram, but then he goes and sets up a help email for anyone going through a tough time? Yes.
And people love it. There are probably a thousand replies all stating essentially the same things:
Right? That’s love.
And as if that wasn’t enough on its own, he inspired others to do the same.
It’s a hell of a moment when you see a celebrity use their fame and reach to positively affect the human condition. No personal gain in mind, just the awareness that people are hurting sometimes and he has the ability to be that outlet. It’s inspiring.
The takeaway? If you’re saying you “love” or “care about” your fans/customers/employees/stakeholders, etc… what are you doing to show it?
BTW, check out some Hoodie videos. The guy is ridiculous. In the good way, like you want.
Don’t sweat it. If something is bothering you for that long, do something about it. You don’t have to be a mess. Things happen. Roll with the punches. Glasses break. Milk spills. Pencils have erasers.
People get used to new ideas. New ideas change things. Probably the only way time plays a part – but he’s right. Time by itself won’t change things. Unless we’re talking about a banana. Time will do just fine on that. This one’s a problem I think all people should have. I think if you’re not constantly flirting with the idea of what’s real then you’re not pushing the membrane of reality to see how stretchy it is. There are a plethora of things people insist are real but are nothing more than constructs of habit and tradition that we do merely for lack of introspection and the willingness to look a bit weird. Being good in business requires a massive supply of self-awareness and self-honesty. I think art requires the same thing. The best comedians I’ve noticed are some of the most honest people I’ve ever seen. They see things the way they are, not as everyone would like you to see them – and they speak up.
Get the product out the door. No one cares about your book or your poem, or your picture if you never make it. I’ve worked with hundreds of good people who failed to produce even the most rudimentary of suggestion for a; flyer, form, website, sign, banner, you name it – out of fear. Crank out enough art to choke them. Something will stick.
You’re not better than anyone else. Yeah, you are. At a thing or things – but not intrinsically. Don’t fall in love with your own image or the sound of your voice so much you forget what a simple pleasure a coke can be. Stop and drink the sodas. This is easily the greatest backhanded compliment I’ve ever seen or heard. There may be no greater source of heat in the universe than this burn. Go ahead. Put your hand to the screen. Feel that? You could cook bacon on that.
Run The Jewels goes H.A.M. – check out this amazing album from Killer Mike and El-P, released for free!
Superior lyrics, satisfying flows, and devastating beats form the bouillabaisse of this bad-ass album. Enjoy the Hip & the Hop? This is a must listen to.
I think tough decisions are made easier when we become acutely aware that we have the choice to not make them. Sure, we may not like the consequences of failing to make a hard call about our lives, but it’s still within our power to not make them.
And there is something freeing about that- The idea that life isn’t happening “to us” but that we’re an active, informed participant in the whole thing.
Reactions are choices, and choices are (by definition) powerful. Our choices are limited only by our imaginations. A few years ago in my office, someone came down with a cold and started sneezing profusely. Needless to say, the reflexive barrage of “Bless you” came hard and fast. Then, in the fashion of an old “Seinfeld” episode, the next sneeze was met with “You’re soooooo good looking” which left some younger staffers perplexed. We got a good laugh and now that’s all anyone says when someone sneezes. It’s better, isn’t it?
It’s a small thing, but it’s evidence of how choices become ingrained through repetition and all that’s needed to change those deeply embedded responses is a single moment.
Every moment is a new opportunity to do something different. Obviously, you don’t have to avail yourself of that opportunity every moment, just don’t become so numb to it that you forget that it’s there.
This is Bear’s Den, a British Folk Rock group that play some of the most beautiful music you’ve ever heard. I don’t post a lot of music here, but damn – this is incredibly moving. Also, I might have a dash of beard-envy.
Nas’ renowned debut album, “Illmatic” turns 21 today. If you’re a fan of the art form, and you’re not familiar (or you just want a reminder of how ground breaking this album was) have a listen to one of the greatest hip-hop tracks of all time.
Best of D&D Studios, Vol. 1. Steve ‘Flash’ Juon of RapReviews.com states:
|“||“[Illmatic] was to be an album steeped in the rich traditions of hip-hop history, mixed with the most advanced verbal styles and fat beats that could be put on wax. And if it couldn’t be set off any more right already, the DJ Premier produced “N.Y. State of Mind” was designed to knock you right off your feet. Primo’s knack for finding the illest piano loops and matching them to pounding beats was perfected in this track, and paired with a Rakim sample on the chorus that provided the mental link for an analogy most rap heads had already made by now: Nas was the NEW Rakim on the block.|
Another year and another order of “Renew your lease now” banners and bandit signs. Ah, student housing – you have few predictable moments, but this is certainly one of them. Last year we wanted to mix it up and do something that would catch an eye because face it, no one is reading your plain text “Renew and save!” signs. They’re not, so stop lying to yourself.
So, we came up with these. I really enjoy them and was proud of the fact they had no contact info on them -they weren’t supposed to. You know where you live and you know where to go if you want to renew. The signs beg you to read them all as you’re not exactly sure what’s going on. Plus, everyone loves memes – that’s why they’re memes.
Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination.
Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our marketing outreach to our; 2500+ Residents, future clients, and the rest of the Orlando market.
So, seeing as how they go into the field plain-clothes style for the bulk of their media making, we decided they’d benefit from press passes – as that’s what they are in so many ways. Lanyards made sense since they could be easily slipped on, so I told them to go ahead and whip up something for themselves.
I wasn’t disappointed…
Fabricio Torres makes some of the most amazingly shot and edited videos you’ve seen, and he does it with blazing speed. We can conceive, shoot, edit and upload timely content in a matter of a couple of days where before it would have taken weeks.
Chantell Cruz took these photos and a ton of amazing shots for our Resident events and advertisements. She’s a true artist behind the lens and we couldn’t be more impressed with her ability to capture it all, from the sublime to the stolen moment.
Danae McDermott designed these passes and all of our graphics for flyers, ads, Resident announcements, and anything else we may put out. She’s insanely talented with Adobe Suites and can crank out a professional design in no time.
I was beyond blown away by the quality and the personal expression they put into these passes. They’re conversation starters for sure and show that we don’t take ourselves too seriously. The rest of the team liked them so much they’ve been spoiling for their own. Ultimately, I can’t say no.
Special thanks to our very own Gregory Eisenberg for finding such a remarkable team, bringing them together, and letting them do what they do best. I couldn’t be prouder or more excited to work with such a stellar cast.