Tag: advertising

Advertising, Art, Business Philosophy, classic, Cool Stuff

May 19, 2015

Andy Warhol Has Advice For You…

Don’t sweat it. If something is bothering you for that long, do something about it. You don’t have to be a mess. Things happen. Roll with the punches. Glasses break. Milk spills. Pencils have erasers. People get used to new ideas. New ideas change things. Probably the only way time plays a part – but he’s…
Advertising, Apartment marketing, Art, bandit sign, banner, campaign, classic, Cool Stuff, creativity, design, knights circle, lease renewal, marketing, Media, meme, orlando student housing, student housing

April 15, 2015

All your room are belong to us

Another year and another order of “Renew your lease now” banners and bandit signs. Ah, student housing – you have few predictable moments, but this is certainly one of them. Last year we wanted to mix it up and do something that would catch an eye because face it, no one is reading your plain…
Advertising, Apartment marketing, Art, creativity, design, marketing, Media, orlando student housing, photography, student housing

April 10, 2015

Personality trumps Plain, Every Time

Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination. Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our…
Advertising, Apartment marketing, Media

March 31, 2015

You can market anything… even cats.

You don’t need a marketing degree and you don’t need permission from the marketing gods. Whatever you’re doing, look for opportunities for art. I saw this on the Chive and couldn’t help but fall in love. “The Good King Snugglewumps” may be the best pet name I’ve ever heard – and I’m a dog person.
Art, Business Philosophy, Case study

March 23, 2015

Personality Goes a Long Way

How far does a little chalk go? A very long way if you’re “Not a Burger Stand” in Burbank, CA. These guys run a thriving business with some daring food choices – Coco Puff encrusted fried chicken, anyone? In addition, they have fun with their clientele. Each week they post a new chalkboard outside their…
Art, Media

March 10, 2015

“Made To Stick” – Make messages that connect

Advertising is more often than not, about interrupting people. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. There’s a straight and narrow path and plenty of people that would prefer to walk down it. For them, it’s not…
Apartment marketing, Social Media

February 19, 2015

The Connection Economy in Action: Rand Fishkin Gets It

I’m a fan of Rand Fishkin. Mostly because I glommed on to his company’s social media work a few years back when I was really learning the game myself. When you don’t know much about a thing and you’re casting your intellectual line into the waters of the interwebs, sometimes you catch whales, sometimes old…
Apartment marketing, Business Philosophy, Cool Stuff, Leadership, truisms

January 8, 2015

We’re all Liars?

Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube. It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points…
Business Philosophy, Cool Stuff, truisms, Uncategorized

April 21, 2014

The 4-types of people you’ll work with

George Lois sums it up nicely here in his book “Damn Good Advice (For people with talent)” – God knows I’ve come across all four of these and the only one that scares me is the fourth. We’ve all worked with plenty of people who don’t much and don’t want to do much – easy…