Business

kanttouch

Be A Super Ethical Leader in 3 Easy Steps

 

Immanuel Kant is a boss. Like, the boss of bosses.

As far as philosophers go, he’s like the RZA of this here ethics game. He’s the one that really summed it up nicely, and gave everyone the central cornerstone of modern ethics: The Categorical Imperative!

categorical

Put simply: Act so that the maxim of your actions should be made universal and necessary. 

Ok, put even simpler: In whatever you do, act in such a way that you’re advocating that all people, everywhere, should always act in the same way, in that same situation.

So, if you shoplift, you’re saying by your actions that it’s in the best interest of all people everywhere to do the same. If you disagree, and think all people shouldn’t shoplift, neither should you – so don’t do it. Duh.

If you hold the door for people walking 10 steps behind you and let them in first, you’re saying everyone else should do the same. Also a good idea.

Boom. Lawyered.

Or, philosophized? Whatever. 

literallykant

Kant’s other central points were:

  1. People are an ends in and of themselves, not a means to an end – so treat them that way. Don’t intentionally harm them.
  2. A good act is a good thing in and of itself, regardless of the outcome. Even if you failed, a good act is its own reward.

Taken altogether, if practiced, you have the lion’s share of what it takes to be a good leader – or at least not a giant-garbage-person.

My take away?

  • Love people. At the very least, respect their humanity. Every one of them. Treat them decently, even if you don’t like them.
  • Do a good thing because it’s a good thing to do. That means being honest, keeping promises, give your best effort, learn from mistakes. Even if you fail, you did the right thing and that’s all it needs to be. Success received for doing the wrong thing isn’t any success at all.
  • Be a model for what you think is right – make sure you agree with what your actions say you believe in.

I wish I had another Kant pun to throw in here to close this thing out with, but I Kant think of one.

Waitaminute… I see what I did there.  I just Kant get enough of these puns.

TPcover

You deserve to be recruited

 

You’re talented, you’re just not industry-famous. Yet.

You’re probably not even looking for your next opportunity. But wouldn’t it be nice if your next opportunity was looking for you?

That’s why we exist.

We’re student housing veterans, curating talented candidates for industry leaders. By pre-qualifying candidates and presenting only those we feel would be a great fit for the culture and location of the job at hand, we save time and effort for employers seeking to find their next rock star.

We’re confidential, free to talented candidates, and focused solely on the student housing industry.

Hiring Managers: You have incredible turnover, and the process of finding talent is tedious, and often unfruitful. We seek to help you quickly identify talent where you are, that’s pre-qualified, and a great fit for the culture you’re trying to build.

tphiring

We know all of this because we have around 40 plus years of experience at all levels of the industry. Creating a space for top talent to congregate just sounded like an amazing opportunity, so that’s what we did. We’re continuously refining our searchable criteria, and working on ways to best help your new career move find you.

Not a rock star yet? Are you a Leasing Agent, or CA, and thinking you want to make student housing a career?  We want you too! Among the toughest gigs to fill are Leasing Manager and Marketing Manager positions. We’ll be looking at you if you’re interested in making that step up.

Because privacy is essential, we let you make the decisions. Don’t want to put it on blast that you’re open to a promotion to the next level? Great. Sign up with us and let us know to contact you first to gauge your interest. It’s that simple. Or, if you’re wide open to having us share you with the world, we’ll do so when we find a job that sounds perfect for you. The point is, we’ll only share what you want us to.

It’s a new age, with new rules. You deserve to be recruited.

Let us know about you in as little as sixty seconds and we’ll be in touch for more info. Know someone in student housing? Send this to them to share the love. TalentPath.com

 

Apartment Video Maintenance Tips, Made Easy

I hate when things break around the house. Having bought my first one three years ago, I’ve often found myself in the position of trying to figure out how to repair various issues on the fly. With YouTube as the Time Life books of our generation, there haven’t been many things I’ve needed to call someone for.

A light bulb came on: quick access, to short videos about common maintenance issues, would be wildly helpful to our Residents. Housing college students means that necessarily a good number of them have never; done their own laundry, run a dishwasher, or unclogged a toilet. A website that explains how to do it themselves is a non-starter. Ditto for a manual or handbook. For Millennials, video is king. Even better, every one of them come with a mobile video player permanently affixed to their hand. How do you leverage that?

We worked on a series of videos with important questions in mind: What’s the vital information we’d want someone to know in a moment when they need it most? What are the types of calls we get all the time that take seconds to fix? Resetting a breaker, a GFI, unclogging a toilet, resetting a garbage disposal – all the easy stuff that a Resident could do themselves in seconds, if they only knew how.

Important to the project was making sure we didn’t make each video too long, or make it complicated in any way. A three minute run-time would kill our click-through rate. Most of our videos are 20 seconds or less and specialized to whatever you’re looking for in the moment.

Knight Circle's new magnetic QR code/short URL sheet for fast video maintenance tips.

Knight Circle’s new magnetic QR code/short URL sheet for fast video maintenance tips.

You can either scan the QR code with your phone or type in the short URL for each area of the apartment, and then you’ll get a playlist of videos to choose from on our YouTube page. At first, we toyed with the idea of stickers on each appliance or area of the home with a quick link to a video specific to that item, but this quickly proved unwieldy. We settled on a 6″x9″ magnet that could be placed on the fridge in each unit – an area where it’s likely to survive and be ever-present in our Residents lives, but not intrusive.

Starting this August, we’ll be placing them on each Fridge as we complete our final inspection walks prior to move-in and dropping some info to look out for them with our new move-in email.

Our mission states that we seek to simplify the complicated and we think this is a huge step in that direction. By allowing our Residents to quickly learn easy lessons about apartment maintenance, and by relieving the work load for our Technicians and CAs, we can free up time better suited to proactive items that really deliver value.

All your room are belong to us

Another year and another order of “Renew your lease now” banners and bandit signs. Ah, student housing – you have few predictable moments, but this is certainly one of them. Last year we wanted to mix it up and do something that would catch an eye because face it, no one is reading your plain text “Renew and save!” signs. They’re not, so stop lying to yourself.

So, we came up with these. I really enjoy them and was proud of the fact they had no contact info on them -they weren’t supposed to. You know where you live and you know where to go if you want to renew. The signs beg you to read them all as you’re not exactly sure what’s going on. Plus, everyone loves memes – that’s why they’re memes.

Aaannndd

This one still sits in my office.

This one still sits in my office.

IMG_2824 IMG_2826 IMG_2821 IMG_2823

I love it. Still cracks me up a little every time.

I love it. Still cracks me up a little every time.

Deadlines are deadlines! Yeah....

Deadlines are deadlines! Yeah….

You know that feeling.

You know that feeling.

Personality trumps Plain, Every Time

Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination.

Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our marketing outreach to our; 2500+ Residents, future clients, and the rest of the Orlando market.

So, seeing as how they go into the field plain-clothes style for the bulk of their media making, we decided they’d benefit from press passes – as that’s what they are in so many ways. Lanyards made sense since they could be easily slipped on, so I told them to go ahead and whip up something for themselves.

I wasn’t disappointed…

Fabreesh

Fabricio Torres makes some of the most amazingly shot and edited videos you’ve seen, and he does it with blazing speed. We can conceive, shoot, edit and upload timely content in a matter of a couple of days where before it would have taken weeks.

Chanty

Chantell Cruz took these photos and a ton of amazing shots for our Resident events and advertisements. She’s a true artist behind the lens and we couldn’t be more impressed with her ability to capture it all, from the sublime to the stolen moment.

Danaenae

Danae McDermott designed these passes and all of our graphics for flyers, ads, Resident announcements, and anything else we may put out. She’s insanely talented with Adobe Suites and can crank out a professional design in no time.

I was beyond blown away by the quality and the personal expression they put into these passes. They’re conversation starters for sure and show that we don’t take ourselves too seriously. The rest of the team liked them so much they’ve been spoiling for their own. Ultimately, I can’t say no.

Special thanks to our very own Gregory Eisenberg for finding such a remarkable team, bringing them together, and letting them do what they do best. I couldn’t be prouder or more excited to work with such a stellar cast.

The irony would be humorous if it weren't so disgusting.

Don’t be a Lumberg – The Sacred Duty of All Leaders

Yeah. I’m posting a commercial. It works.

It works, unfortunately, because we’ve all been there. Some of us are there right now.

“Ah! You see this bulk? This bulk is great. Mmmmm. Look at it go.”

If you’re responsible for other people you have a sacred duty to not waste their time. You have an obligation and a trust to make sure that anything you require from them, that pulls them away from their mission, has value.

If you’re thinking about having a meeting, please ask yourself the following questions:

1. What do we want the participants of this meeting to come away with?

2. What’s the most efficient manner in which to do that?

If you can’t answer the first, or the answer is convoluted, then wait to have a meeting until the answer is clear. If you’ve answered the second question, but that’s not what your plan is – change your plan.

The irony would be humorous if it weren't so disgusting.

The irony would be humorous if it weren’t so disgusting.

Lastly, if you know the answer to number one, and you don’t know the answer to number two, seek outside help and ask members of the team. Involvement breeds commitment – the bored members of your team that are eye-rolling their way through meeting hell will jump at the opportunity to become part of the solution.

If you’re a manager, by all means, keep doing as you did before. You’re not reading this anyway.

If you’re a leader, you understand and respect people and you want to protect them. There is no greater evil than wasted time – start by doing everything in your power to kill it.

Six Principles of Sticky Ideas

“Made To Stick” – Make messages that connect

Advertising is more often than not, about interrupting people. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. There’s a straight and narrow path and plenty of people that would prefer to walk down it. For them, it’s not about connecting with people, it’s about being safe.

For these scared few, their creedo can be summed up simply:  CYA BAE, or “Cover your ass, before anything else.”

Making meaningful, original, honest work that aims to connect the brand/team with the client isn’t high on that list of motivations. If asked, they’d answer that they’d love to connect with people, and many may believe that their benign work is doing just that.

I’m in the business of housing college students, so being relate-able scores major points with our customers. In addition, our students have grown up with the internet since birth – and having ads thrown at them through every medium their entire lives is a constant. Originality goes a long way towards breaking through their defenses. Honesty has immense value.

I saw the following two flyers on ebaumsworld.com and immediately fell in love.

Set Rations to "Meager" and Pace to "Grueling"

Set Rations to “Meager” and Pace to “Grueling”

If you’re anything like me, you LOVED Oregon Trail as a kid. There’s an immediate emotional connection, coupled with the unexpected and the humorous. I’m hooked. I’m connected. Granted, it’s not advertising anything, but imagine a little logo in the corner and this posted at your property’s crosswalk across from campus? It’s enough to highlight the sense of you humor of your team, and to show that you’re human.

The next is a little rougher around the edges as far as language is concerned, so if you’re easily offended by light cursing, might I suggest skipping this one.

Caroline, please edit this blog for $15 an hour.

Caroline, please edit this blog for $15 an hour.

Probably without realizing it, Caroline totally nails the bulk of the Six principles of Dan & Chip Heath’s best seller, “Made to Stickwhich I wrote about in the past.

Six Principles of Sticky Ideas

Six Principles of Sticky Ideas

To wit:

1. Simple: She’s got a simple message! “I fix your paper so it doesn’t suck!”

2. Unexpected: You didn’t expect this, and certainly not with the cat picture.

3. Concrete: Caroline. Edits. Papers. Got it?

4. Credible: There’s a decent sample of her writing, so you could argue she’s credible, though her target customer wouldn’t know that for sure.

5. Emotional: She’s funny! By stating bluntly what she’s thinking she makes an emotional connection to her audience – especially  the type that’s likely to purchase her services.

6. Stories: She tells one for sure. She even gives example of exchanges she’s likely to have with you.

Essentially, the Heath brothers analyzed all kinds of messages to find out which ones stuck with people and which didn’t – and what qualities they possessed. You don’t need all six apparently for a compelling message, but the more the better. Caroline is almost perfect here. If asked weeks later, you could tell that; Caroline edits papers, won’t do so after 9pm because her meds wear off then, and that it’ll run you $15 and hour.

That’s a sticky message.

What would you have told Caroline if she’d made these for you and wanted to place them around campus, but YOU owned the editing service? Would you have said it’s too risky? That you’d prefer something a little safer? Maybe just straightforward – “editing services, $15/hour, call Caroline.” You could have, but then you wouldn’t have nearly 2.5 million views on imgur.

Understood, this doesn’t work everywhere and for everything. We’re not going to run the same style ad here, but the lesson is important – take away the reasons why it works and apply to your own marketing and advertising. Resist the urge to play it too safe next time. Aim to make a connection and get your message to stick!