Tag: marketing
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What should I know in 20 seconds?
This is my favorite question when someone hands me something to proofread. Flyer for an upcoming event? Ad for a renewal campaign? Your updated resume? Pitch for a new policy change or capital project? What should be in my brain within 20 seconds of the experience with the thing you made and put in front…
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Design Matters
I’m not a professional designer because the word “designer” doesn’t land within 100 nautical miles of my job title. However, I make a lot of things and I care about the things I make. Part of that care is thinking about how these things will interact with the world. Who will use it? How will…
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Defend the Brand
Seth Godin’s blog post today “Defender of the brand” was a salient reminder of what we’re aiming to do. In the piece, he reminds his readers that a Marketing Officer’s first duty is to ensure the brand experience is one of quality. All the ads in the world are meaningless if the execution of the…
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Personality trumps Plain, Every Time
Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination. Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our…
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You can market anything… even cats.
You don’t need a marketing degree and you don’t need permission from the marketing gods. Whatever you’re doing, look for opportunities for art. I saw this on the Chive and couldn’t help but fall in love. “The Good King Snugglewumps” may be the best pet name I’ve ever heard – and I’m a dog person.
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“Made To Stick” – Make messages that connect
Advertising is more often than not, about interrupting people. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. There’s a straight and narrow path and plenty of people that would prefer to walk down it. For them, it’s not…
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We’re all Liars?
Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube. It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points…
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The 4-types of people you’ll work with
George Lois sums it up nicely here in his book “Damn Good Advice (For people with talent)” – God knows I’ve come across all four of these and the only one that scares me is the fourth. We’ve all worked with plenty of people who don’t much and don’t want to do much – easy…
Robert H Myers 