Tag: Seth Godin
Defend the Brand
Seth Godin’s blog post today “Defender of the brand” was a salient reminder of what we’re aiming to do. In the piece, he reminds his readers that a Marketing Officer’s first duty is to ensure the brand experience is one of quality. All the ads in the world are meaningless if the execution of the…
“A leader solves problems even if they’re not on their agenda.”
Ask yourself two questions: Who’s it for? What’s it for?
We’re all Liars?
Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube. It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points…
Sift Media has the right culture
While checking out the best of Slideshare 2014, I came across this gem. For anyone reading my blog, or anyone that knows me, this perfectly encapsulates my thinking on Company Culture and what it should be. Give it a quick run through and I think you’ll fall in love with it.
Who’s in charge of the magic?
Who’s in charge of the magic? This is a great Godin blog post where he essentially asks why don’t we designate someone to be in charge of the “Magic” in our organizations. Of pushing whatever it is to be the best it can be, to wow and, sorry – WOW! and to make things remarkable.…
Your Silence Isn’t Helping Anyone…
Your silence isn’t helping anyone. Least of all you. Sure, it fits with all the things you’ve been told. That it’s better to “fly under the radar” and to “live to fight another battle.” The problem is you aren’t looking for any battles. And you definitely aren’t looking to live another day – because you’re…