social media

It’s where the future is going with Social Media

It’s where the future is going with Social Media

Mastercard HQ social media conversation monitors - very cool.

Mastercard HQ social media conversation monitors – very cool.

You can’t influence the conversation if you didn’t attend the party. Social media is ONLY a conversation among a ton of people and anyone is free to join. A brand can’t shout from the corner of the room, or outside the house where the conversation is taking place, about how great they are. Imagine if a person did that. They have to discuss and engage and be witty and charming and admit mistakes and you know, be a decent human being. That’s what a brand is these days, a person – but the question is, are they a person we like? Do we trust them? Do we believe them?

I defend Verizon like my best friend. I’ve been with them for 16 years (since PrimeCo!) and no matter what wrong someone (rarely) may claim they did to them, I don’t care in the least. I’ve had too many great (not just good, but GREAT) experiences with them that, short of slapping me in the face during their be-speckled mascot’s, in-progress robbery of my home, I’m going to have their back.  Can you hear me now? – helpful? I’ll have to let you know…

I’ve been spending an insane amount of time on the web for work trying to increase our social media presence. I got a tumblr, facebook, linked-in, twitter, flickr, foursquare, google+, youtube – easy enough, right? What about a Klout? lastfm? 8tracks? Mailchimp? Yup, got em all.

I’m like a real-life Ash Katchum – I gotta catch them all. What makes matters worse is that I’ve also got each of these for my personal use as well. Some I love and use daily (if you’re not on, you don’t know what you’re missing) but others I seldom go to or even remember exist – google+ anyone?

So what No, I didn’t mistype. That’s a thing now. Essentially it’s a modern day Rolodex card for all of your on-line info. Novel idea. I wasn’t sure about the value but I think I have it down.

With the multitude of accounts we all have every day this gives you one address to hand over to any interested parties. I think I like it. Easy, understated, and an obvious solution to what is getting increasingly out of hand.

I’ll let you know if it works, or if I even use it.