This is an absolute classic and one that has helped me decide what kind of work I most enjoy doing. The three keys towards fulfilling, cognitive work, are (summarized briefly):
*Autonomy – Do you control a majority of your time at work and what you’re working on?
*Mastery – Are you doing something you can get better at?
*Purpose – Do you feel like you’re a part of something larger than yourself?
These have been guide posts for me for the last three years since I first saw Mr. Pink spell out what I’d long suspected. My quarterly bonus of thousands of dollars as a Regional Manager wasn’t nearly as motivating to me as was the joy of helping one of my Managers succeed, or creating some new metric/model/marketing platform that would help propel our success. Sure, I love money, but I love my team and the thrill of winning a lot more. Especially when I get to create and collaborate in order to get there.
Give this a view and really check your current motivations for why you do what you do. Are you propelled by your bonus potential, or possessed by your passion?