youtube

Apartment Video Maintenance Tips, Made Easy

I hate when things break around the house. Having bought my first one three years ago, I’ve often found myself in the position of trying to figure out how to repair various issues on the fly. With YouTube as the Time Life books of our generation, there haven’t been many things I’ve needed to call someone for.

A light bulb came on: quick access, to short videos about common maintenance issues, would be wildly helpful to our Residents. Housing college students means that necessarily a good number of them have never; done their own laundry, run a dishwasher, or unclogged a toilet. A website that explains how to do it themselves is a non-starter. Ditto for a manual or handbook. For Millennials, video is king. Even better, every one of them come with a mobile video player permanently affixed to their hand. How do you leverage that?

We worked on a series of videos with important questions in mind: What’s the vital information we’d want someone to know in a moment when they need it most? What are the types of calls we get all the time that take seconds to fix? Resetting a breaker, a GFI, unclogging a toilet, resetting a garbage disposal – all the easy stuff that a Resident could do themselves in seconds, if they only knew how.

Important to the project was making sure we didn’t make each video too long, or make it complicated in any way. A three minute run-time would kill our click-through rate. Most of our videos are 20 seconds or less and specialized to whatever you’re looking for in the moment.

Knight Circle's new magnetic QR code/short URL sheet for fast video maintenance tips.

Knight Circle’s new magnetic QR code/short URL sheet for fast video maintenance tips.

You can either scan the QR code with your phone or type in the short URL for each area of the apartment, and then you’ll get a playlist of videos to choose from on our YouTube page. At first, we toyed with the idea of stickers on each appliance or area of the home with a quick link to a video specific to that item, but this quickly proved unwieldy. We settled on a 6″x9″ magnet that could be placed on the fridge in each unit – an area where it’s likely to survive and be ever-present in our Residents lives, but not intrusive.

Starting this August, we’ll be placing them on each Fridge as we complete our final inspection walks prior to move-in and dropping some info to look out for them with our new move-in email.

Our mission states that we seek to simplify the complicated and we think this is a huge step in that direction. By allowing our Residents to quickly learn easy lessons about apartment maintenance, and by relieving the work load for our Technicians and CAs, we can free up time better suited to proactive items that really deliver value.

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Do you really care? Hoodie does.

Rapper, Hoodie Allen, has a rabid fan base and one he’s well earned. First, there’s the fact that the guy is just good at what he does: Creative lyrics, a fun, easy-going demeanor, and just a great overall entertainer. Needless to say, I’m a fan.

While coasting through twitter recently, I saw this:

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Hoodie has over 600,000 followers on twitter. Nearly as many subscribers on his YouTube channel. Suffice it to say, he’s a busy guy. Not only are there the regular replies to his fans in comment sections and tweets and Instagram, but then he goes and sets up a help email for anyone going through a tough time? Yes.

And people love it. There are probably a thousand replies all stating essentially the same things:

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Right? That’s love.

And as if that wasn’t enough on its own, he inspired others to do the same.

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It’s a hell of a moment when you see a celebrity use their fame and reach to positively affect the human condition. No personal gain in mind, just the awareness that people are hurting sometimes and he has the ability to be that outlet. It’s inspiring.

The takeaway? If you’re saying you “love” or “care about” your fans/customers/employees/stakeholders, etc… what are you doing to show it?

BTW, check out some Hoodie videos. The guy is ridiculous. In the good way, like you want.