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The 4-types of people you’ll work with

The 4-types of people you'll work with

George Lois sums it up nicely here in his book “Damn Good Advice (For people with talent)” – God knows I’ve come across all four of these and the only one that scares me is the fourth. We’ve all worked with plenty of people who don’t much and don’t want to do much – easy enough, they’ll just sit there. No worries. But the ignorant and industrious? God help us all.
If you can’t educate the #4, then attempt to re-purpose them. If that doesn’t work, get rid of them. If you work for them, and none of those have worked, find a new gig!

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If you don’t execute, you don’t eat.

If you don't execute, you don't eat.

This sums it up perfectly. EXECUTION is ALL that matters. Apologies to the delicate sensibilities out there, but all the warm fuzzies of best intentions won’t sell SQUAT. Positive thoughts and “hard work” alone won’t move product or make a difference if nothing actually, HAPPENS.

If you make a difference, a REAL difference, then something should be DIFFERENT because you were there. Sounds simple, right? Are the material conditions on the ground different because of something you DID? If so, you made a difference. If not, hate to break it to you, but we’re still waiting.

I’m flummoxed and fired up when a solid sounding strategy never makes waves. It stays perfectly conceptualized inside the minds of the creators and on the tongues of the braggarts and blowhards – but never encounters the harsh light of actually being birthed into the world.

I get it. The world is messy and there are question boxes to outnumber those in the Mushroom Kingdom. There are as many threats, too. If you’re scared, if you can’t get over those fears to bring something to life, please do the rest of us a favor and politely move out of the way. There are things to make and worlds to conquer and markets to impact.

Repeat after me: “If you don’t execute, you don’t eat.”

You can’t sit around talking about how cool it would be to kill a wholly mammoth, and survive. At some point, one of you is going down. Stop talking and pick up a spear. Stop telling me about your responsibilities and tell me about what you changed – what DIFFERENCE you actually made.

Good Advice?

Good Advice?

What’s funny about this, is that everyone you know would look at this and nod enthusiastically. “Truer words” and all that. But if you’ve ever dared to heed these words in real life, you’ve seen how quickly those same people excoriate you for wandering off the beaten path. The well-worn ruts of those that came before you, pointing the way to certainty of some variety, and you can’t help but look to either side for what the others missed.
Just know it’s genuinely OK, and not just bullshit OK. Take those chances, just don’t expect much support. At least not for the chances that matter.
You really will regret it missing those chances, whether you ever know it or not.

A Trend is Always a Trap…

A Trend is Always a Trap...

Brilliant quote here from the book “Damn Good Advice (for people with talent)” which spells out why trends are exactly what you think they are: Traps. Dead ends.

I declared a few weeks ago that “Keep Calm and… ” is the new “Got Milk?” for how ubiquitous and cliche’ it has become. It’s the Harlem Shake of typography.

Working in the Student Housing industry, everyone is seeking the next “cool thing” that we can plaster on shirts and flyers and swag we toss out like slop to hogs. Often times, we pick the safest route possible. Nothing daring – nothing truly cool or unique – just safe.

If I see one more flyer/ad/brochure that says something like “Live, Work. Play” I may just gag.

What’s new? What’s next level? What has gusto and verve and life behind it?

You know, maybe I should move forward with my idea for a “Tu-days of Tupac” festival. We would feature a day of performances of his poetry, followed by a movie marathon of his films, and then wrap it up with a karaoke night and look-alike contest. It’s so ridonk, it just might work.

Not Quite Ready to Live…

Not Quite Ready to Live...

I’m not sure why it feels this way, but I’m sure it’s not just me. In fact, it was Ralph Waldo Emerson who actually said it first, and hell, that was what, 130 years ago?

Sure, there’s the tired expressions like “life is what happens when you’re making plans” and “life is the journey not the destination.” True to both of those, though not very useful in ridding us of this annoying tickle in our brain stem – the one that nags us that we’re just not LIVING, you know?

I think what Emerson meant, and what bothers me most, is the recognition that the “living” we’re never doing, is the kind that forces us to meld our highest desires and our most basic actions.

We want to be productive, but ‘damn it! the Oscars are on!’ We want to be more connected to our friends, but we can’t put down our smart phones for the person in the room telling us about their day. We want to get further ahead in life, but we neglect to take the steps to make it happen on our own.

Obtaining the authentic kind of living, the only true happiness available, is a process that requires nearly reckless independence from the rest of humanity. It requires that no one else set the docket for your day or your life besides you – even if that means you’re out of the loop on a lot of trivial things.

I don’t mean run off to a cabin in the woods (it’s been done before), I mean one has to reject a whole slate of obligations, or observances of custom in order to pair it down to what ultimately matters. To give those things, and little else, the total time and attention to live an authentic life.

Who gives a damn if you’re fast approaching 40 and there’s not a suitable candidate for a spouse in sight? Are you happy with your life? Do you do the things you’d ultimately love to do and say to hell with the rest? Do you work to make yourself the kind of person you’d like to be? REALLY like to be?

I can promise you this: If you are truly happy – No bullshit, actually, infectiously, enthusiastically, forest-fire-of-confidence-happy, then you won’t have a problem finding a spouse. Or a job. Or a friend. Or a good time on a Friday night.

Because you’ll make those things happen on your own. You’ll decide for yourself what a good time is and won’t have it decided for you by some televised guidos with a penchant for fist-pumping. Unless you like fist pumping, in your heart of hearts, in which case go nuts.

I think the “getting ready to live” is the idea that one day, we’ll just wake up and ‘want’ to; do all the things that are good for us, or what others would like us to do, or what we think we’d like ourselves to do. That doesn’t happen – it just results in more waiting for us to magically align with something we think we want or are told we want.

Don’t wait. Don’t think your going to wake up with a series of immutable desires that compel you to; work out, fall in love with accounting, or go to church three times a week.

Do: focus on what you love and what an actual life you’d die for looks like, and what steps exist between you and that life.

The happiest people around never hide their passion, and give few damns about what anyone ultimately thinks. No way that’s a coincidence.

Yo Universe, I’m real happy for ya, and I’m a let ya finish…

Yo Universe, I'm real happy for ya, and I'm a let ya finish...

Am I telling Einstein to shut up?

Am I listening today? Really listening? To my team? To my managers? To my clients? To the data? To the market?

Am I so eager to make the world fit in to nice neat little boxes that I’m not actually letting it finish its sentence? Am I telling the universe “Immaletyafinish but Rob had one of the greatest ideas about sales ever”…?

I’m pretty sharp, right? I’m rarely surprised and thus I think I’m already “in the know” about most things in my comfort zone. Do I really need to wait to the end of the story before making up my mind or formulating a response?

A thousand times: YES.

What am I missing out on today because I’m not attuned to what’s happening right in front of my face? Is my swag getting so big it’s threatening to block my view of reality?

Are you listening today? Or are you hurrying to tell today what you know?