Did you like Malcolm Gladwell’s “Tipping Point” or Dan & Chip Heath’s “Made to Stick?” You did? Both, are totally great works that opened our eyes to how ideas get spread. Of the two, “Made to Stick” was the better manual for attributing what is “sticky” vs. what is passably interesting.
Now, Professor Jonah Berger has codified why certain things go viral in a way that does much more to explain the phenomenon than these earlier works. I really can’t wait to try out this process and see how we can best apply it to our product.
I’ll be presenting this video and materials tomorrow in our Leadership Series (held bi-weekly) with all of our Managers and we’re going to try the workbook on making things contagious. It’s available when you subscribe to the Prof’s blog at http://www.JonahBerger.com – which is totally worth it.
If we’re successful applying the principles to our business, I’ll be sure to share the results and give you some step-by-step insight into what worked and how we got there. I think this is going to be one of the easiest to implement processes we’ve encountered yet.
This album dropped just over 20 years ago and I was beyond head-over-heals with my longest term of High School girlfriends. This song “Fade into you” perfectly transports me back to my wistful days as a heart-achy youth, just marinating in the brain chemicals of being so smitten. If it wasn’t for work and school, I’d have lounged around all Heroin-addict-style on the crazy high of just… are you digging this air?!?
What’s so funny about this, is it’s only the songs Unpopularity that has managed to perfectly preserve this sense memory of that time and place. If it was anything else, I would have heard it over the years at parties and on the radio and the context of it would have changed. No, this was the exact sound of being just, obsessed with another human being. The sound of endless devotion and bottomless despair for the fact that it wouldn’t last.
We get fewer and fewer of these moments as we go on, while conversely, Gen Y & Z will have more of these sense memory moments. Growing up with the internet means you can find the weird and obscure and the art that perfectly speaks to you. Popular culture has never, at any time, had more AND less draw on people than it does now. Our lives we live in public are more shared than ever, while our private lives are more private too.
Ask anyone 35 and older what song they fell in love to, and ask the same of a 16-year old today. Odds are that everyone knows the first song, I bet you few know the later. What was yours?
This is an absolute classic and one that has helped me decide what kind of work I most enjoy doing. The three keys towards fulfilling, cognitive work, are (summarized briefly):
*Autonomy – Do you control a majority of your time at work and what you’re working on?
*Mastery – Are you doing something you can get better at?
*Purpose – Do you feel like you’re a part of something larger than yourself?
These have been guide posts for me for the last three years since I first saw Mr. Pink spell out what I’d long suspected. My quarterly bonus of thousands of dollars as a Regional Manager wasn’t nearly as motivating to me as was the joy of helping one of my Managers succeed, or creating some new metric/model/marketing platform that would help propel our success. Sure, I love money, but I love my team and the thrill of winning a lot more. Especially when I get to create and collaborate in order to get there.
Give this a view and really check your current motivations for why you do what you do. Are you propelled by your bonus potential, or possessed by your passion?
Great video of Simon Sinek talking about the Circle of Safety – why we should take care of one another and why it’s a leaders highest obligation to make sure that they take care of their team. It’s a shame I missed this as it was filmed in downtown Gainesville.
There’s something great about that. You lived it once and that’s all you’re going to get it. God! You wish maybe you could go back and do that one thing differently and yet…
Don’t do that.
It happened. And it’s great. Or not. Doesn’t really matter at this point. It happened and that’s that.
So what’s the take away? What now?
You know that this isn’t how it ends. You know you’ve likely got (god willing) another 40-50-80 years to finish this run. How does your earlier experience influence your future behavior?
I miss old friends with the gravity of a dwarf star. Hell, I miss current friends the same. I don’t want to go through that again. I know what I want my future to look like: I want to look back and see myself reading to my kids after a LONG day. So, I read to them after a LONG day. I want to look back and see that I took the chances I needed to in order to start my own thing – because that’s what was needed to be happy. I didn’t “wait” because something was going to “happen” – whenever that is.
2002 was awesome. I’d love to spend a week there. So was 93′ and 05′ but that doesn’t mean we can live in space we already did. We have a new one of those every moment – RIGHT NOW. So what do you want your future self to say about this moment.