Category: Case study
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Where Winners Spend their 2%
I don’t know if you remember but for close to a decade, starting around the mid-2000s, people couldn’t shut up about Steve Jobs. This seemed to coincide with the release of the iPhone, YouTube, and social media, which makes sense. All of the content seemed to herald Jobs as Tech-Jesus. The iPod was the second…
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Radioactive Cats, Communication, and What We Routinely Get Wrong.
We’ve been talking to people from around the country, in various industries, and one result has been remarkable – we barely understand each other. We’re using the same words but mean different things. We expect different common words and pronunciations based on region. But what about a benign word like “invoice” – something you wouldn’t…
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Lance Armstrong has a Podcast?
I subscribe (I have no idea why) to a guy who occasionally posts some interesting things otherwise out of my orbit (oh, that’s why) and one of those things today was a link to Lance Armstrong’s podcast. Did you know he had a podcast? Did you know he still existed? Me neither. I haven’t listened…
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Apartment Video Maintenance Tips, Made Easy
I hate when things break around the house. Having bought my first one three years ago, I’ve often found myself in the position of trying to figure out how to repair various issues on the fly. With YouTube as the Time Life books of our generation, there haven’t been many things I’ve needed to call…
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School Shootings about Loneliness? Can We Help?
I recall hearing ages ago that rape isn’t about sex, it’s about power. At first it seems counter-intuitive, but then quickly makes sense. The horrible people committing these acts are attempting to gain something they lack – power. Simon Sinek (Who I’ve written about often) says in the clip below that school shootings are a…
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Do you really care? Hoodie does.
Rapper, Hoodie Allen, has a rabid fan base and one he’s well earned. First, there’s the fact that the guy is just good at what he does: Creative lyrics, a fun, easy-going demeanor, and just a great overall entertainer. Needless to say, I’m a fan. While coasting through twitter recently, I saw this: Hoodie has over 600,000 followers…
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Personality Goes a Long Way
How far does a little chalk go? A very long way if you’re “Not a Burger Stand” in Burbank, CA. These guys run a thriving business with some daring food choices – Coco Puff encrusted fried chicken, anyone? In addition, they have fun with their clientele. Each week they post a new chalkboard outside their…
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If You Build It: Leasing Through Better Meals?
One of the most interesting things about CVI-Orlando (Collegiate Village Inn) is that we have a dining hall and meal plans. NO ONE in off-campus student housing markets have these things – and for good reason. The cost to build a commercial kitchen and dining hall are staggering and the space they consume could be…
Robert H Myers 