Category: design
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What should I know in 20 seconds?
This is my favorite question when someone hands me something to proofread. Flyer for an upcoming event? Ad for a renewal campaign? Your updated resume? Pitch for a new policy change or capital project? What should be in my brain within 20 seconds of the experience with the thing you made and put in front…
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Where Winners Spend their 2%
I don’t know if you remember but for close to a decade, starting around the mid-2000s, people couldn’t shut up about Steve Jobs. This seemed to coincide with the release of the iPhone, YouTube, and social media, which makes sense. All of the content seemed to herald Jobs as Tech-Jesus. The iPod was the second…
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Radioactive Cats, Communication, and What We Routinely Get Wrong.
We’ve been talking to people from around the country, in various industries, and one result has been remarkable – we barely understand each other. We’re using the same words but mean different things. We expect different common words and pronunciations based on region. But what about a benign word like “invoice” – something you wouldn’t…
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Personality trumps Plain, Every Time
Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination. Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our…
Robert H Myers 