Media

The Best Hip-Hop Album of the Past Year You Never Heard

Run The Jewels goes H.A.M. – check out this amazing album from Killer Mike and El-P, released for free!

Superior lyrics, satisfying flows, and devastating beats form the bouillabaisse of this bad-ass album. Enjoy the Hip & the Hop? This is a must listen to.

runthejewels

A Classic Hip-Hop Album turns 21

Nas’ renowned debut album, “Illmatic” turns 21 today. If you’re a fan of the art form, and you’re not familiar (or you just want a reminder of how ground breaking this album was) have a listen to one of the greatest hip-hop tracks of all time.

From Wikipedia:

Best of D&D Studios, Vol. 1. Steve ‘Flash’ Juon of RapReviews.com states:

“[Illmatic] was to be an album steeped in the rich traditions of hip-hop history, mixed with the most advanced verbal styles and fat beats that could be put on wax. And if it couldn’t be set off any more right already, the DJ Premier produced “N.Y. State of Mind” was designed to knock you right off your feet. Primo’s knack for finding the illest piano loops and matching them to pounding beats was perfected in this track, and paired with a Rakim sample on the chorus that provided the mental link for an analogy most rap heads had already made by now: Nas was the NEW Rakim on the block.[9]

All your room are belong to us

Another year and another order of “Renew your lease now” banners and bandit signs. Ah, student housing – you have few predictable moments, but this is certainly one of them. Last year we wanted to mix it up and do something that would catch an eye because face it, no one is reading your plain text “Renew and save!” signs. They’re not, so stop lying to yourself.

So, we came up with these. I really enjoy them and was proud of the fact they had no contact info on them -they weren’t supposed to. You know where you live and you know where to go if you want to renew. The signs beg you to read them all as you’re not exactly sure what’s going on. Plus, everyone loves memes – that’s why they’re memes.

Aaannndd

This one still sits in my office.

This one still sits in my office.

IMG_2824 IMG_2826 IMG_2821 IMG_2823

I love it. Still cracks me up a little every time.

I love it. Still cracks me up a little every time.

Deadlines are deadlines! Yeah....

Deadlines are deadlines! Yeah….

You know that feeling.

You know that feeling.

To write a better Mission Statement, have a better mission.

Planning is invaluable, but plans are useless.

Planning is invaluable, but plans are useless.

For the last year we’ve been discussing our Mission and who we want to be as a team. What’s the imprint of our collective souls and what words do we want to live by, faithfully? It’s not an easy question and it’s taken us the better part of a year, with regular meetings, to arrive at this:

In everything we do we seek to simplify the complicated. Because nothing is faster, we trust our teammates and clients freely and implicitly, and we treat them that way. Doing so builds a safe environment where communication is free-flowing, open, and honest.

Through this environment we continually work to innovate our operational systems to ensure the best possible user experience (UX), from first tour through graduation. Knights Circle creates an exceptional Student Housing experience by focusing on people, and a ceaseless desire to make their lives easier.

A few thoughts relating to our mission statement and how we went into the process of creating it:

It’s focused: We wanted something that wasn’t too long or too all encompassing – if you have five priorities, you have no priorities. We wanted to focus on systems because we all could and everyone had skin in that game. From the bottom up, our organization has an interest in making sure our systems work properly every time. Our clients’ satisfaction is directly wrapped up in our systems, as are our front line team members. If things work right, you’re generally happy with the service – both inside and outside the operation.

It’s not permanent:  I think too often people tend to assume that a mission statement needs to be god speaking for all time. Not so. It’s a living document, much closer to a constitution – this is how we’re assembled and for what purpose. If we no longer feel as though this speaks to our highest purpose, and there’s another revelation that we want to enshrine, then change it we will. The good news is we don’t need anything as unwieldy as a continental congress to do it.

It advises action: A mission statement that can’t help guide your choice in actions isn’t worth the time it takes to read it. If we’re going to say that we trust everyone implicitly, what’s that look like in action? Are there things we’re doing now that suggest we don’t trust people? For example, some managers have required doctor’s notes for absent employees who’ve called out for appointments. Requiring the note says fully “look, we don’t really believe you and we want to see proof – we don’t trust you and we have to protect ourselves from you.” That’s not at all the message we want to send, so we stop doing it. The same with our clients – if they want to switch rooms due to an unsolvable roommate dispute, requiring the jumping through of hoops for documentation in order to offer it, it says “We don’t believe you and we don’t trust you. You’re trying to get over on us and we’re not going to have it.” That was never the intention of course, but that’s the resulting feeling to the client.

 It’s honest: How many times have you looked at a company’s stated mission only to shake your head? The soaring platitudes are exhausting and immediately erode whatever trust you may have had. If an organization can’t be honest with themselves, how can they be honest (consistently, institutionally) with anyone else? We wanted to say something we all believed in and that we all wanted to live by. The best parts of US is our ability to work together and our shared desire to provide a great experience. We were honest with each other that while we’re pretty damn good at this thing, we’re not perfect and we’d like to get closer to that. Breaking it down we realized focusing our energies on perfecting our systems would have a ripple effect positively touching every other aspect of our business; Happier clients, happier Team, and more success.

Another great design by Danae McDermott

Another great design by Danae McDermott

We started with Why: A giant hat tip to Mr. Simon Sinek for his inspirational TED talk. If you’re not familiar, I can’t implore you enough to check out his work (Talks, books, consulting services, etc…) as he’s directly responsible for how we chose to approach this formulation. In short, Sinek advises that great organizations start with Why they do things, then How, then What. Most though do it the other way around and this gets it all wrong, eliminating any of the inspiration and identity that could be had between the client and the company. For an example, ours is as follows:

WHY: We hate needless complication. We like things to work seamlessly. We think we can simplify things better than anyone else because we understand WHY they ultimately should be that way.

HOW: Because we trust each other, and our clients, we’re able to be honest about our business and our shortcomings in our systems. We strive to fix our systems to eliminate institutional defects.

WHAT: An exceptional student housing experience. This starts with everything working the way it should. The exceptional part is that we’re also exceedingly nice and warm, happy people who love what they do and each other. Since we work in a system that values people and making things work, we’ve got lots of goodwill in our hearts to treat you like a rock star and to go out of our way for you. We’re not scared of you, or hiding from you – we want to delight you.

We think this should be a good overall statement for this coming year and I’m impressed with how the team has taken to it with enthusiasm. I’m confident that a year from now, we’ll be writing a different version that recognizes our shifting focus while retaining our core Why, and that’s how it should be. Involvement breeds commitment, and that’s one thing we have plenty of.

What’s your mission? How did you get there? Does it still serve you and your team?

Personality trumps Plain, Every Time

Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination.

Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our marketing outreach to our; 2500+ Residents, future clients, and the rest of the Orlando market.

So, seeing as how they go into the field plain-clothes style for the bulk of their media making, we decided they’d benefit from press passes – as that’s what they are in so many ways. Lanyards made sense since they could be easily slipped on, so I told them to go ahead and whip up something for themselves.

I wasn’t disappointed…

Fabreesh

Fabricio Torres makes some of the most amazingly shot and edited videos you’ve seen, and he does it with blazing speed. We can conceive, shoot, edit and upload timely content in a matter of a couple of days where before it would have taken weeks.

Chanty

Chantell Cruz took these photos and a ton of amazing shots for our Resident events and advertisements. She’s a true artist behind the lens and we couldn’t be more impressed with her ability to capture it all, from the sublime to the stolen moment.

Danaenae

Danae McDermott designed these passes and all of our graphics for flyers, ads, Resident announcements, and anything else we may put out. She’s insanely talented with Adobe Suites and can crank out a professional design in no time.

I was beyond blown away by the quality and the personal expression they put into these passes. They’re conversation starters for sure and show that we don’t take ourselves too seriously. The rest of the team liked them so much they’ve been spoiling for their own. Ultimately, I can’t say no.

Special thanks to our very own Gregory Eisenberg for finding such a remarkable team, bringing them together, and letting them do what they do best. I couldn’t be prouder or more excited to work with such a stellar cast.

You can market anything… even cats.

I loathe cats and I had to think twice about maybe taking Colonel Snazzypants home.

I loathe cats and I had to think twice about maybe taking Colonel Snazzypants home.

You don’t need a marketing degree and you don’t need permission from the marketing gods. Whatever you’re doing, look for opportunities for art.

I saw this on the Chive and couldn’t help but fall in love. “The Good King Snugglewumps” may be the best pet name I’ve ever heard – and I’m a dog person.

A Great Guide to Awesome Oratory

Mr. Julian Treasure does a great job in succinctly breaking down the do’s and don’ts of public speaking – and he does so in a wonderful British accent.

This is going to run you less than 10 minutes and is a must for anyone having to address an audience.

Having sat through more conferences and speeches than I can count, I’ve seen a handful of excellent speakers. The thing they all had in common were their expert use of the exact tips that Treasure provides here.

#PictureThemInTheirUnderwear?

Don’t be a Lumberg – The Sacred Duty of All Leaders

Yeah. I’m posting a commercial. It works.

It works, unfortunately, because we’ve all been there. Some of us are there right now.

“Ah! You see this bulk? This bulk is great. Mmmmm. Look at it go.”

If you’re responsible for other people you have a sacred duty to not waste their time. You have an obligation and a trust to make sure that anything you require from them, that pulls them away from their mission, has value.

If you’re thinking about having a meeting, please ask yourself the following questions:

1. What do we want the participants of this meeting to come away with?

2. What’s the most efficient manner in which to do that?

If you can’t answer the first, or the answer is convoluted, then wait to have a meeting until the answer is clear. If you’ve answered the second question, but that’s not what your plan is – change your plan.

The irony would be humorous if it weren't so disgusting.

The irony would be humorous if it weren’t so disgusting.

Lastly, if you know the answer to number one, and you don’t know the answer to number two, seek outside help and ask members of the team. Involvement breeds commitment – the bored members of your team that are eye-rolling their way through meeting hell will jump at the opportunity to become part of the solution.

If you’re a manager, by all means, keep doing as you did before. You’re not reading this anyway.

If you’re a leader, you understand and respect people and you want to protect them. There is no greater evil than wasted time – start by doing everything in your power to kill it.

“Made To Stick” – Make messages that connect

Advertising is more often than not, about interrupting people. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. There’s a straight and narrow path and plenty of people that would prefer to walk down it. For them, it’s not about connecting with people, it’s about being safe.

For these scared few, their creedo can be summed up simply:  CYA BAE, or “Cover your ass, before anything else.”

Making meaningful, original, honest work that aims to connect the brand/team with the client isn’t high on that list of motivations. If asked, they’d answer that they’d love to connect with people, and many may believe that their benign work is doing just that.

I’m in the business of housing college students, so being relate-able scores major points with our customers. In addition, our students have grown up with the internet since birth – and having ads thrown at them through every medium their entire lives is a constant. Originality goes a long way towards breaking through their defenses. Honesty has immense value.

I saw the following two flyers on ebaumsworld.com and immediately fell in love.

Set Rations to "Meager" and Pace to "Grueling"

Set Rations to “Meager” and Pace to “Grueling”

If you’re anything like me, you LOVED Oregon Trail as a kid. There’s an immediate emotional connection, coupled with the unexpected and the humorous. I’m hooked. I’m connected. Granted, it’s not advertising anything, but imagine a little logo in the corner and this posted at your property’s crosswalk across from campus? It’s enough to highlight the sense of you humor of your team, and to show that you’re human.

The next is a little rougher around the edges as far as language is concerned, so if you’re easily offended by light cursing, might I suggest skipping this one.

Caroline, please edit this blog for $15 an hour.

Caroline, please edit this blog for $15 an hour.

Probably without realizing it, Caroline totally nails the bulk of the Six principles of Dan & Chip Heath’s best seller, “Made to Stickwhich I wrote about in the past.

Six Principles of Sticky Ideas

Six Principles of Sticky Ideas

To wit:

1. Simple: She’s got a simple message! “I fix your paper so it doesn’t suck!”

2. Unexpected: You didn’t expect this, and certainly not with the cat picture.

3. Concrete: Caroline. Edits. Papers. Got it?

4. Credible: There’s a decent sample of her writing, so you could argue she’s credible, though her target customer wouldn’t know that for sure.

5. Emotional: She’s funny! By stating bluntly what she’s thinking she makes an emotional connection to her audience – especially  the type that’s likely to purchase her services.

6. Stories: She tells one for sure. She even gives example of exchanges she’s likely to have with you.

Essentially, the Heath brothers analyzed all kinds of messages to find out which ones stuck with people and which didn’t – and what qualities they possessed. You don’t need all six apparently for a compelling message, but the more the better. Caroline is almost perfect here. If asked weeks later, you could tell that; Caroline edits papers, won’t do so after 9pm because her meds wear off then, and that it’ll run you $15 and hour.

That’s a sticky message.

What would you have told Caroline if she’d made these for you and wanted to place them around campus, but YOU owned the editing service? Would you have said it’s too risky? That you’d prefer something a little safer? Maybe just straightforward – “editing services, $15/hour, call Caroline.” You could have, but then you wouldn’t have nearly 2.5 million views on imgur.

Understood, this doesn’t work everywhere and for everything. We’re not going to run the same style ad here, but the lesson is important – take away the reasons why it works and apply to your own marketing and advertising. Resist the urge to play it too safe next time. Aim to make a connection and get your message to stick!