Category: Business Philosophy

  • A Resume to Kill For

    A Resume to Kill For

    Your resume is quite simply, an advertisement. That makes you Don Draper, and the product you’re pitching is you. I know that’s uncomfortable to some but humility rides the bus. Get your bragging paints on.

  • We Are Who We’ve Been Waiting For

    We Are Who We’ve Been Waiting For

    About a decade ago I was working a new job where it rapidly became clear that they needed a new everything. You name it, it needed to be overhauled, sourced, replaced, or jettisoned into space. We were going to need to create a property management company from scratch. Without any support of any kind. No…

  • What should I know in 20 seconds?

    What should I know in 20 seconds?

    This is my favorite question when someone hands me something to proofread. Flyer for an upcoming event? Ad for a renewal campaign? Your updated resume? Pitch for a new policy change or capital project? What should be in my brain within 20 seconds of the experience with the thing you made and put in front…

  • Where Winners Spend their 2%

    I don’t know if you remember but for close to a decade, starting around the mid-2000s, people couldn’t shut up about Steve Jobs. This seemed to coincide with the release of the iPhone, YouTube, and social media, which makes sense. All of the content seemed to herald Jobs as Tech-Jesus. The iPod was the second…

  • Defend the Brand

    Defend the Brand

    Seth Godin’s blog post today “Defender of the brand” was a salient reminder of what we’re aiming to do. In the piece, he reminds his readers that a Marketing Officer’s first duty is to ensure the brand experience is one of quality. All the ads in the world are meaningless if the execution of the…

  • The 5 People

    A friend of mine reached out today and asked me to fill out a Google form with my thoughts on her talents, traits, and what I thought she’d be good at. She’s figuring out her next career steps and it’s a cool method. Nearly two years ago she made the jump. You know – the…

  • Push Decision Making Down

    Push Decision Making Down

    There’s precious little upside to saying yes, especially if you’re not completely versed in the scenario or stakes. And who has time to get versed in the scenario? So, the response is silence; static at the other end of the line. “No” wins the game by default.

  • “Clear Eyes, Full Hearts, Can’t Lose” or Coach Taylor meets Sun Tzu

    “Clear Eyes, Full Hearts, Can’t Lose” or Coach Taylor meets Sun Tzu

    Everyone loves a good motivational speech and there are few better than the ones from our favorite movies. The one where Rocky says that’s how winning is done. The one where Al Pacino talks about the game being one of inches and the inches are all around us. The one in Independence Day where President…

  • When you think you know what you’re looking for.

    When you think you know what you’re looking for.

    In this undated video (probably 2008), Best Selling Author Malcolm Gladwell explains how we have a fundamental mismatch problem in how we assess which people will be successful in a given field. He starts with the differences between NBA scouting combine results and how players actually wind up fairing in the league and then goes on…

  • “I Intend To”

    Bureaucracy is a bitch