“Made To Stick” – Make messages that connect
Advertising is more often than not, about interrupting people. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. There’s a straight and narrow path and plenty of people that would prefer to walk down it. For them, it’s not…
We’re all Liars?
Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube. It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points…
Success is Simply Luck?
What is talent? Malcolm Gladwell, somewhat famously, has said he believes talent to be the innate love of some particular pursuit – more so than most other people. Listening to Penn Jillette’s new audio book “God, No!” he states that the real trick to doing magic is simply the willingness of the magician to spend…