Robert H Myers

Category: Apartment marketing

  • We Are Who We’ve Been Waiting For

    We Are Who We’ve Been Waiting For

    About a decade ago I was working a new job where it rapidly became clear that they needed a new everything. You name it, it needed to be overhauled, sourced, replaced, or jettisoned into space. We were going to need to create a property management company from scratch. Without any support of any kind. No…

  • Defend the Brand

    Defend the Brand

    Seth Godin’s blog post today “Defender of the brand” was a salient reminder of what we’re aiming to do. In the piece, he reminds his readers that a Marketing Officer’s first duty is to ensure the brand experience is one of quality. All the ads in the world are meaningless if the execution of the…

  • Show Up. Or, Why Omelets Don’t Matter.

    Note: this is a classic post from July 2012, hope you enjoy. We’re all presented with a thousand decisions in a day – even the ones we don’t make are technically decisions – and I observed a few today and I thought I would share as I feel they are: 1. Completely random – so…

  • All your room are belong to us

    Another year and another order of “Renew your lease now” banners and bandit signs. Ah, student housing – you have few predictable moments, but this is certainly one of them. Last year we wanted to mix it up and do something that would catch an eye because face it, no one is reading your plain…

  • Personality trumps Plain, Every Time

    Our new in-house, Marketing-Strike-Force-of-Awesomeness have been laying siege to the plain vanilla world of the tired & trite student housing adverts of old. Ben & Jerry themselves have trembled under the audacious show of flavor perpetrated by these skilled ninja-confectioners-of-imagination. Calling themselves the Triple Threat, these three complimentary legs of the tripod are the razor’s edge of our…

  • You can market anything… even cats.

    You don’t need a marketing degree and you don’t need permission from the marketing gods. Whatever you’re doing, look for opportunities for art. I saw this on the Chive and couldn’t help but fall in love. “The Good King Snugglewumps” may be the best pet name I’ve ever heard – and I’m a dog person.

  • The Connection Economy in Action: Rand Fishkin Gets It

    I’m a fan of Rand Fishkin. Mostly because I glommed on to his company’s social media work a few years back when I was really learning the game myself. When you don’t know much about a thing and you’re casting your intellectual line into the waters of the interwebs, sometimes you catch whales, sometimes old…

  • We’re all Liars?

    Seth Godin’s book, “All Marketers Are Liars” is available in audio format for free on Youtube. It’s a great synthesis of a lot of his recent ideas from TED talks and various interviews. I’m in love with his message of authenticity, honesty, and story telling. These really are my favorite things and my sticking points…

  • Don’t Mess With Texas, or The Power of Stories…

    I had five meetings today. That’s a lot for me in my current position as I don’t typically have five in a week. I’d heard a maxim “The only people who enjoy meetings are the ones doing the talking” and it’s served me well. These meetings were different though – I had stories to tell.…

  • Yo Universe, I’m real happy for ya, and I’m a let ya finish…

    Am I telling Einstein to shut up? Am I listening today? Really listening? To my team? To my managers? To my clients? To the data? To the market? Am I so eager to make the world fit in to nice neat little boxes that I’m not actually letting it finish its sentence? I’m I telling…