“Be Confident”… why didn’t I think of that?

A friend recently posted a very nice Facebook update that read something akin to “Be Confident. Be Fierce. Be Rad.”

Confidence

Ok, she didn’t actually say “Be rad” but that would have been a nice touch.

As I was in an introspective place when I read it, I thought “Oh, why didn’t I think of that? I’m going to be confident today! Psssshhh.” As though confidence is a thing you decide to do vs. a thing you either are or aren’t. Try: “Be experienced today” and see how far you get. Confidence, like experience, is a thing that once obtained tends to become a part of you. Before you blow me up here, I know there are a myriad of exceptions and confidence can be lost – but just go with me on this one.

Working in Student Housing, one of the hardest things to do is to get College Student Leasing Specialists to be confident in the selling process. To most people, sales is a filthy, perverse word readily eliciting the image of a car salesman wearing tweed and twirling his waxed mustache, like some silent-film-era-villain, while he forces some damsel into purchasing a Jetta at 13.9% interest – with an extended warranty. Terrible things, no doubt.

So before I can tell them to “Ask for the sale! Close EVERY lease!” (read: Be Confident) and do my best Alec Baldwin impression from “Glenngary Glen Ross” I need to build their confidence. There are multiple ways of doing this but I have my favorites that tend to resonate with everyone.

Often I’ll ask them to tell me about their last big purchase. Inevitably this is a laptop. When I ask them how they decided which one to buy from the endless sea of choices they’ll inform me that they went into a Best Buy and told the person what they wanted and that person told them which was right for them. VOILA! SUCCESS! Could it really be that easy? 

You want confidence? Here it is: These people are coming to you because you are that person! You’re the expert! People buy things from people who they believe know more than them on the subject and have the solution to their problem! Your prospective Residents WANT YOU TO ASK THEM TO SIGN A LEASE! They may not consciously know it, but they want to be told. A guy doesn’t walk on the lot lest he wants to buy.

Alec Baldwin - "Second prize is a set of steak knives"

So true Alec. So true. 

Often, after this exchange, confidence levels soar as our Leasing people understand their role in a new light, and their own capabilities. The frame changes from, “can I ask someone to sign a $10k lease after 45 minutes of meeting them?” to “can I attempt to solve someone’s problem that is looking to me to do just that?”

p.s. 2nd prize is a set of steak knives. 

Instead of imploring someone to be “something”, can you help to actually make them “something”? Can you offer a quote, a perspective, a new way of looking at things that helps make them; confident, proud, assertive, aware, concerned, involved – or any other adjective? 

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